Although we opened our Simpsons Cheltenham shop in 2009, fish and chips have been in our family for nearly 40 years. We are firm believers that the best fish and chips should consist of good old, no nonsense natural ingredients: fish, potato and batter - that’s it! Our batter has no MSG, salt or bulking agents and absolutely no artificial colours or flavouring. With us, you know exactly what you’re eating - simply tip top quality fish and chips.