Tag: National Fish and Chip Awards 2016

It’s Official: We’re the Best Fish & Chip Shop in the UK!

Last week we were crowned the UK’s Independent Takeaway Fish and Chip Shop of the Year at the 2016 National Fish and Chip Awards, an accomplishment we’ve been aiming for, for a long time!

The competition

To reach our target, we had to enter into a rigorous, multi-stage judging process that was spread over a seven month period. This process included several mystery shopper assessments, and a variety of in-depth audits by industry experts (oo-er!) who reviewed everything, from our responsible sourcing policies to the diversification of our menus.

The final stage of the judging process included a presentation of all our hard work from over the last 12-months, to a panel of 12 industry pros. We decided to take a quirkier route, and presented the judges with our very own Simpsons Times newspaper – be sure to look out for a copy in our restaurant!

When it came to the big announcement, we were completely blown over with pride and excitement, and couldn’t quite believe that we’d finally won. It was definitely a case of third time lucky for us!

In all honesty though, we have worked hard this year to win the award. During the past year we’ve really upped our game, from streamlining our marketing activities to renovating the restaurant, and even launching our own children’s book. Oh, and who could forget our great-tasting food, something that we’re oh-so proud of!

We’ve really pushed the boundaries of that traditional, stereotypical ‘chippy’ image, developing a strong brand that can compete with some of the familiar big catering businesses. This is just the beginning for us, and we’re determined to push fish and chips forward.

Thank you

We’re so grateful for all the support we’ve received from our staff and customers over the last seven years – we wouldn’t have been able to do this without you! We’re so ecstatic that we officially get to fly the flag for Cheltenham on a national stage, and that when people think of fish and chips, they think of us and our brilliant town.