Great news, we’ve been nominated as finalists in both the Independent Takeaway and Marketing Innovation categories at the National Fish and Chip Awards 2016.
So, what is the National Fish and Chip Awards?
The National Fish and Chip Awards aim to reward and recognise businesses that offer-up top quality, and responsibly sourced fish and chips. The awards are in their 28th year, and will be organised by the company Seafish, who work hard to ensure all UK seafood is sustainable.
We’ve come so far!
It’s the third time we’ve achieved best in our region, but also the third time we’ve been nominated as finalists in the Independent Takeaway category, and we are so proud of what we’ve all achieved since our doors opened in 2009. It’s incredible to think that out of all of the brilliant fish and chip shops, we’ve been nominated as one of the top ten in the country.
James says, “we’re thrilled to be the best in our region for a third time! Taking part in the awards is a fun part of what we do at Simpsons and definitely keeps us on our toes. This year has been so busy, but we wouldn’t have it any other way!”
We’re not going to pretend that this out of the blue, however. We’ve all worked really hard to get where we are today, and that includes gaining MSC certification, becoming SRA members, improving the way we recycle, training up our brilliant staff, providing outdoor catering and developing our very own Simpsons Batter – with all of it achieved just this year!
We’re marketing innovators
The Marketing Innovation award is judged by a number of professionals, who each look at how a business researches, plans and implements a marketing campaign. Fish and chip shops must also prove that the campaign has had a positive impact on the business over the last year.
Our marketing campaign was all about educating local children, because we often found that many weren’t entirely sure where fish and potatoes come from. To help educate the little ones of Cheltenham, we developed a marketing strategy that used fun and creativity to teach them how fish and chips are made. From creating our entertaining book for families to read together, to inviting kids into the shop to create yummy fish cakes, we developed a campaign that got children talking about, and eating more, quality food.
What’s next
The National Fish and Chip Awards 2016 take place on 20th January, and we can’t wait to get our glad rags on! Unfortunately, we can’t invite you all down to London to celebrate with us, but you can support us through Facebook and Twitter. Fingers crossed!
